Time to Refresh Your Opening Statement

7 Seconds!

1 second less than a Championship Bull Ride to get someone’s attention when making a cold call.

Cold calling is hard, and we are all prone to falling into some bad habits. I like to review my opening statements every couple of weeks and make sure that my opening statement is on point, genuine, and focused on the prospect’s potential issues.

Here’s what I try to avoid:

• Hi, how are you today?

• Is now a good time?

• Can I have a few minutes of your time?

Here’s what I use:

• Professional Clarity – State who I am, who I’m with, and why I’m calling

• Avoid Cliché Statements – Provide specifics about the problems that I can solve. Instead of the general “we help companies like yours be more efficient,” try “we improve the efficiency of your outbound prospecting by 50%.”

• No Gimmicks – Let’s be honest—bad cold callers came before us, and buyers are skeptical. That’s why clarity and respect matter more than ever.

Want help refining your sales messaging?

DM me to see how the team at XSELL Sales and Business Consultants can help.