How to Prospect Consistently – Even During Busy Sales Cycles!

Congratulations! All of your hard work prospecting is starting to pay off.

  • The pipeline gets hot

  • Your calendar fills up with presentations and meetings

  • Proposals and project start-ups start filling your schedule

And what’s the first thing to get cut? Prospecting.

But here’s the problem: when you stop prospecting during a busy cycle, you’re guaranteeing a dry pipeline in 30–60 days.

So, how do the best sales teams avoid the rollercoaster?

Here’s how:

  • Block time like it’s sacred. Continue to add prospecting time to your calendar.

  • Use short, focused sprints. If 30 minutes is all you have available, use it. Something is better than nothing.

  • Automate where it makes sense. There are several services that you can use to automate your email outreach.

  • Outsource when needed. Fractional sales teams can help your business flex to where help is most needed.

When the deals heat up, pipeline generation shouldn’t stop. That’s where fractional prospecting teams (like ours) come in.

At XSELL Sales and Business Consulting, we help B2B companies stay consistent, especially when the sales team is stretched thin.

Want help smoothing out the peaks and valleys in your pipeline? Let’s talk.

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